Difference-in-differences
Jogging our memory to school days, we are all aware of the ‘difference in differences’ Causal 101 approach used predominantly in econometrics and qualitative research.
This article is aimed at addressing the pre/post effect of being a ‘co-creator’ and not just a ‘consumer’ in the age of open banking.
From consumption economy to co-creation economy through APIs
More often, we as customers are offered a series of completed products that manufacturers or service providers think we might need and use.
But history has it that, what excites us as manufacturers often doesn’t convert into mass adoption and there are quite a few examples for the same. Visit the Google Cemetery here
Co-creators First. Consumers Next
As we move forward in this digital era, with APIs the consumption of digital services is edging more towards “CO-CREATION first” and “CONSUMPTION next” which redefines the role that customers play.
FIs as Relationship Binders
If you think about it, banks operate as a ‘relationship binder’ between two parties across their entire financial lives.
‘Millennials’ are the first mobile native generation to have used it for research, experiment and conversion. Traditional approach to acquire and engage these set of customers have been tried and tested with minimal uplift.
The only way to reach these set of customers is that the banks start trusting them and provide them with the tools to co-create and dismantle through APIs.
Simplified understanding of financial products
Financial products being high touch in nature is one of the reason why customers resort to friends, family etc. when it comes to choosing and managing investment products.
Breathtakingly Broad and Microscopically Niche Product Offerings
With significant progress in areas of AI and open banking we are looking at a not too distant future of having breathtakingly broad and microscopically niche product offerings through and for “co-inventors” aka “consumers”.
Revisiting First Principles of Banking
The opportunity lies in revisiting the first principles,
- Time has value and inflation adversely affects value
- Risk is unavoidable and requires compensation.
- Information is the basis for decision making
- Markets set prices and allocate resources
- Stability
Through the lens of open banking, the burden of controlling consumers’ finances is removed through product differentiation, visceral interactions, contextual awareness and creation of new markets through APIs.
A not so ‘tense’ Future
Soon, we hope consumers will be able to perform dynamic banking as well as non-banking from multiple service providers of choice or manufacture their own investment products as co-creators and offer it for the FIs to attest and promote.
The key to a not so ‘tense’ future lies wherein both customers and banks are being able to trust each other and banks step-up their role as ‘relationship binders’ with ‘co-creators’ first and ‘consumers’ next approach.
Dilip Krishnan
#TheDigitalAmaze
Twitter : @krishdilip
More on https://medium.com/@krishdilip